Established in the Year of the Plague, Better Than Fiction is Salem's newest walking tour company. Often when we are faced with difficult times, we make life-changing decisions. And so, out of restrictions, quarantine, lock-downs, and COVID measures, comes opportunity. So, here we are, seizing opportunity.

We believe in a different kind of tour, one based on stories. This isn't history class and history is more than names and dates. It's people, and their loss and grief, it's their success and smiles and all things in-between. We, as human beings have always been story tellers, from Gilgamesh and Beowulf, to Star Wars and Lord of the Rings. Our epics have been carved into stone, lost to the stars, whispered around camp fires, and sculpted into animation and song. We hold them in our hearts. We are a people of wild adventure, we are the dreamers, we are the custodians of history. And real history, about real people, is often better than fiction.


Jeffrey Lilley - Expert Storyteller

Jeffrey is our founding storyteller. One of the weird ones, he has been a storyteller and tour guide for what feels like centuries. Having worked and given tours in some of the oldest and most haunted cities in the world, his wanderings finally brought him to Salem. After living and studying in quaint European cities, he found his way back to New England, where he had grown up in the forests of the Petapawg and amongst the ruins of King Phillip's war. Drawn by the magic of Salem and a love of history, his favourite tour to give is the Witchcraft Tour, because it shows that even in a place as strange as Salem, it is mankind which is the true horror. Storytelling lets us see into the past and honour the footsteps of those that have brought us into today.